The Fore

We collaborated with Kim Jones to create a brand identity for her designer gallery that would showcase collaborations with talented designers from Southeast Asia. True to its name, The Fore puts the spotlight on each collaborator, highlighting their craft and their different stories.
For our studio, the highlight of this project was the custom font we created for the logotype. Ms Jones Bold was inspired by Fat Face fonts like Bodoni, Normandia, and Noe Display. It uses a pronounced contrast between thick and thin lines, it also features strong and graceful serif curves. These attributes were carefully selected to establish elegance and boldness.
For our studio, the highlight of this project was the custom font we created for the logotype. Ms Jones Bold was inspired by Fat Face fonts like Bodoni, Normandia, and Noe Display. It uses a pronounced contrast between thick and thin lines, it also features strong and graceful serif curves. These attributes were carefully selected to establish elegance and boldness.

Services

Logo & Visual Identity System
Brand Book & Guidelines
Packaging Design

Together with

Lunar Studios : Photography