Tabacalera Incorporada

Tabacalera Incorporada is the maker of the finest hand-rolled Philippine cigars since 1881. The first and oldest cigar factory in Asia, and one of the oldest cigar companies in the world, Tabacalera Incorporada has for more than 135 years remained unrivaled in quality, selection, and craftsmanship.

Totalmente Hecho a Mano

The company upholds and sustains the tradition of quality in cigar-making, and in so doing enlivens and elevates the cigar experience and appreciation —bringing the country’s tobacco industry to global prominence, recognized as its own industry and its own art.

Original Logo

Restyled Logo

The New Crest

In the recreation of their re-styled crest, we were requested to make changes not too distinguishable from its older variations. We followed the form of each mini-illustration as faithfully as we could, refining any inconsistencies, and also making each illustration just a little bit clearer.

Floral Elements

To soften the original patrician look of the brand, we introduced a set of floral borders, and separators.
The florals in these ornaments are inspired by the tobacco plant, rendered in the Art Nouveau style. 


Brand Audit
Brand Research
Brand Development & Ideation
Product Hierarchy
Logo Refresh & Visual Identity System
Personality & Verbal Identity System
Brand Book & Guidelines
Packaging System

Together with

Isay Roque : Copywriting