The task was to come up with a concept for a roof deck bar. We were asked to put the family’s history and heritage of being a fishing business into consideration when coming up with a name, and look for the bar.
From Sea to the Sky
Getting inspiration from the book “20,000 Leagues Under the Sea,” it was decided that the bar would be named after the famous vessel – the Nautilus. Being a rooftop bar however, the submarine was transformed into an steampunk airship.
The Nautilus Monogram
Inspired by seafaring symbols, the Nautilus monogram was created for smaller applications – napkins, ice stamps, and sign-offs.
Brand Development & Ideation
Logo & Visual Identity System
Brand Book & Guidelines