Tabacalera Incorporada

Tabacalera Incorporada

Tabacalera Incorporada is the maker of the finest hand-rolled Philippine cigars since 1881. The first and oldest cigar factory in Asia, and one of the oldest cigar companies in the world, Tabacalera Incorporada has for more than 135 years remained unrivaled in quality, selection, and craftsmanship.

Totalmente Hecho a Mano

 
The company upholds and sustains the tradition of quality in cigar-making, and in so doing enlivens and elevates the cigar experience and appreciation —bringing the country’s tobacco industry to global prominence, recognized as its own industry and its own art.

Original Logo

Restyled Logo

The New Crest

In the recreation of their re-styled crest, we were requested to make changes not too distinguishable from its older variations. We followed the form of each mini-illustration as faithfully as we could, refining any inconsistencies, and also making each illustration just a little bit clearer.

Floral Elements

To soften the original patrician look of the brand, we introduced a set of floral borders, and separators.
The florals in these ornaments are inspired by the tobacco plant, rendered in the Art Nouveau style. 

Services

Brand Audit
Brand Research
Brand Development & Ideation
Product Hierarchy
Logo Refresh & Visual Identity System
Personality & Verbal Identity System
Brand Book & Guidelines
Packaging System

Together with

Isay Roque : Copywriting

Boa Kitchen & Socials

Boa Kitchen & Socials

BOA Kitchen & Socials is a concept space that is always evolving. By day, the space is a bright and sunny restaurant that serves Asian comfort food. By night, BOA transforms into a bar and socials space, offering unique alcoholic drinks and bar chow.
Our task was to create a branding system that would be able to adapt to whatever the space’s concept or theme was. We utilized a hexagonal grid system as the main visual for the brand, creating a flexible but memorable identity.
With the same grid, we created a custom typeface that the brand can use on their collaterals and as part of their decor.

Services

Brand Development & Ideation
Naming
Logo & Visual Identity System
Personality & Verbal Identity System
Brand Book & Guidelines
Restaurant Collaterals

BOA Kitchen & Socials is located at

Mezzanine Floor,
45 Scout Rallos corner Scout Tuazon,
Quezon City, Philippines

Visit their website or scroll through their instagram

Mazu Seafood Restaurant

Mazu Seaside Diner

The Goddess of the Sea

The eponymous Mazu (媽祖) is a water-dwelling goddess who roams the seas to protect sailors, seafarers, and fishermen from harm.
She is also regarded to with many other titles, such as “Princess of Heaven,” “Patron of Seafarers,” and “Holy Heavenly Mother.”
It was customary for Chinese fishing villages to offer a tribute to Mazu after returning from a day at sea with a bountiful catch.
Mazu, the restaurant, pays homage to that by turning freshly caught seafood into delicious, steaming hot dishes.

The Lantern

It’s worth noting that in her legend, Mazu would hold up a lantern to act as a beacon that guides sailors and fishermen to shore. Her lantern is a fitting icon to symbolize the return of fishermen to shore; a symbol of a safe arrival home and a generous catch at sea.

Services

Brand Development & Ideation
Logo & Visual Identity System
Brand Book & Guidelines
Restaurant Collaterals

Together with

Table and Style : Food Styling
Sherwin Nagaño : Photography

Sunny Side Sound

Sunny Side Sound

Sunny Side Sound’s founder came up with its name while cooking eggs for breakfast. It was the perfect analogy for him – just like a perfectly done egg, music shouldn’t be overcooked or undercooked, it should be done just right.
Inspired by sunny-side up eggs and the circular audio spectrum, the Sunny Side Sound logo can morph according to any project.
Even when audio characteristics are translated visually, it only proves that every sound is truly unique.
“The sunset is the most relaxing time of the day. The bright warm of colors of the day slowly melts into the purple night.”

Services

Brand Development & Ideation
Naming
Logo & Visual Identity System
Brand Book & Guidelines
Business Collaterals

Together with

Mare Collantes : Photography

Atlas

Atlas Studios

Growing up means that sometimes we grow out of things, and it takes a certain maturity to acknowledge that you’ve grown out of your own brand. This was what the team formerly known as Shutterpanda realized, so they came to us for a re-brand.
 
 
The Shutterpanda brand used to house all of the team’s photography services, which they’ve since placed under several stand-alone brands. They put their photography work for brands and corporations under Lunar.ph, while Atlas Studios became the branch that specialized in destination wedding photography.

The Atlas Mark

Atlas Studios’ logo mark is largely inspired by an armillary sphere. This ancient device puts you where you are in the perspective of the known universe. Atlas Studios does the same by putting their to-be-wed or newly-wed subjects front and center, especially on their special day.

The Color Journey

The photographers of Atlas have always been fascinated with grandeur landscapes and celestial skies. Their monochromic color palette, is accented by vintage colors of old maps, globes, and atlases.

Services

Brand Development & Ideation
Naming
Logo & Visual Identity System
Brand Book & Guidelines
Business Collaterals

Nautilus Bar

Nautilus Bar

The task was to come up with a concept for a roof deck bar. We were asked to put the family’s history and heritage of being a fishing business into consideration when coming up with a name, and look for the bar.

From Sea to the Sky

Getting inspiration from the book “20,000 Leagues Under the Sea,” it was decided that the bar would be named after the famous vessel – the Nautilus. Being a rooftop bar however, the submarine was transformed into an steampunk airship.

The Nautilus Monogram

Inspired by seafaring symbols, the Nautilus monogram was created for smaller applications – napkins, ice stamps, and sign-offs.

Services

Brand Development & Ideation
Naming
Logo & Visual Identity System
Brand Book & Guidelines
Restaurant Materials