Mega, a young brand in the canned tuna segment, was already fighting for shelf space. We noticed that their competitors would use a single brand color regardless of the variant, creating a wall of color on shelf. Mega was using a 2 color label that created a horizontal stripe pattern on shelf which did not help with the brand’s visibility.
Mega’s use of different colors for each SKU helped making the range easier to navigate – we ended up used the same colors in the redesign to link the new labels with the old ones.