AyalaMalls Greenology Campaign

Ayala Malls Greenology Campaign

Greenology is Ayala Malls’ nationwide effort to be more eco-friendly. Back in 2017, we were contacted to create the look for the campaign, collaterals, as well as some merchandise for the campaign.
We also redesigned the trash bins to go with the rest of the campaign. What was once a monochromatic set of trash bins now use contrasting color treatments, visually making it easier for people to segregate their waste. These trash bins are now being used in all the Ayala Malls in the Philippines.
Social media was also used to support the campaign promoting the use of eco bags to reduce plastic waste.

Atlas Studios

Atlas Studios

Growing up means that sometimes we grow out of things, and it takes a certain maturity to acknowledge that you've grown out of your own brand. This was what the team formerly known as Shutterpanda realized, so they came to us for a re-brand.
The Shutterpanda brand used to house all of the team's photography services, which they've since placed under several stand-alone brands. They put their photography work for brands and corporations under Lunar.ph, while Atlas Studios became the branch that specialized in destination wedding photography.

Atlas Mark

Atlas Studios' logo mark is largely inspired by an armillary sphere. This ancient device puts you where you are in the perspective of the known universe. Atlas Studios does the same by putting their to-be-wed or newly-wed subjects front and center, especially on their special day.

The Color Journey

The photographers of Atlas has always been fascinated with grandeur landscapes and celestial skies. Their monochromic color palette, is accented by vintage colors of old maps, globes, and atlases.

Scientific Type

Futura was created to look clean, legible, and stylish without any overt style or ornamentation. This gives a good contrast to the details of the logo mark. It is only fitting to use this typeface as it was used in the Lunar Plaque. To pair with Futura is Crimson Text. The formality of this serif font balances the overall typography. This kind of type was also used in old scientific documents.