Bannister Academy

Bannister Academy

Bannister Academy is a private non-sectarian, secular and co-educational institution in Quezon City, Philippines that is open to learners from pre-school to senior high school. For their 10th year anniversary, we were tasked to rebrand the school. A decades worth of the experience and learning all culminated in this project. 

Refining Quality Education

Bannister Academy’s focus has always been quality education. Growing their school slowly but surely, the learners are always the priority. 

The Bannister Family

Bannister Academy started small and still chooses to be small. At one classroom per level, teachers are able to carefully focus on their students. This also makes the whole school community very close to each other. Almost everybody knows each other. 
Rebranding a school institution can be tricky. A lot of stakeholders are attached to the brand they themselves are personally building. As part of our development process, we interviewed the three most important representatives of the school – learners, parents, and teachers. With their help and insights, we were able to refine the school’s identity. 

Transcendere

Elements of the original crest were kept as each of these elements have a certain school symbolism.  Keeping in mind the school’s motto, all elements point upward towards Transcendere. 
Knowing that the school logo will be used in various forms and applications. We made a cleaner and more recognizable logo by placing all the elements inside the shield. 

Up Close and
in Focus

Using the key visual elements, the crest angle and lion can be used as a framing devices to highlight something important. They may also be used as a pointer to readjust the focus to a certain message.
 All these can be easily used by just following the rule of thirds in any medium or application.

The Students' Journey

Part of our process was to follow the student’s academic journey. From the admission kits to graduation diplomas, we redesigned all their materials to create a unified look.

Services

Brand Audit
Brand Research
Brand Development & Ideation
Naming
Logo & Visual Identity System
Personality & Verbal Identity System
Brand Book & Guidelines
School Documents & Materials
Social Media Templates

Together with

Isay Roque : Copywriting

Eisma Skin Care

Eisma Skin Care

Eisma Skin Care is a beauty and wellness center in the Philippines, with its first branch located in Quezon City. With its industry-recognized professional team and partners, Eisma Skin Care offers a range of dermatologic and non-dermatologic services such as facial and body care treatments for whitening, slimming, contouring, and anti-aging.

The Eisma Monogram

Eisma Skin Care had an existing monogram that we were requested to only improve on, and not change too drastically. 
We tuned it up a bit and encased it in an oval shape to make it more even and center-balanced.

Simplicity is Beauty

For the rest of Eisma’s key visual, we went with an almost bare look paired with simple line drawings, for a bit of added visual interest.

Services

Brand Audit
Brand Consultation
Logo Refresh & Visual Identity System
Personality & Verbal Identity System
Brand Book & Guidelines
Packaging Design
Social Media Content

Together with

Isay Roque : Copywriting

Tayo Design & Architecture

Tayo Design & Architecture

TAYO is a young design and architecture firm founded by a couple  based in Metro Manila, Philippines.  They asked us to create a unique brand name and look for their brand that will reflect their sensibilities and aesthetic.
We came up with the name “TAYO,” a word with several meanings in Tagalog depending on how the word is pronounced. First, “tayô” means to stand, to build, or to rise.  The second meaning, “tayo” means “we” or “us,” a word used to include people in the conversation or the experience.
TAYO’s visual identity is inspired by architectural and design blueprints and plans. We styled the logo to be reminiscent of the fine lines that you would find in blueprints. We also repurposed common architectural hatches to be the brand’s main patterns and key visual.
Being heavily influenced by Filipino design, the couple  wanted to represent it in their visual identity. We chose an earthy color palette for the brand to represent their individual styles, as well as their interpretation of Filipino architectural design.

Services

Brand Development & Ideation
Naming
Logo & Visual Identity System
Brand Book & Guidelines
Business Collateral

Together with

crwn : Music – In bloom
Six the Northstar : Music – Oh No

Berde

Berde

Fast, healthy and delicious – Berde was created by a group of young professionals to address the need for quick, convenient healthy food in Metro Manila.
We developed a brand identity concept around the way Berde approaches food – fun and colorful to look at, but simple and sincere at its core.
To highlight the brand’s serving style, we created a set of  illustrations based on their offerings and arranged them circularly to recall their signature bows.
The illustration style is minimalist, almost childishly drawn, nothing about Berde is complicated and we wanted to drive that point home.
To give the illustration set more mileage, we made sure their individual elements could be used separately as well.
We put special attention towards designing their menu. It was important for us that customers understood that they could order Berde’s staple bowls, at the same time, we wanted them to feel encouraged to create their own bowls. We read in an article that with Berde’s four bases, five protein sources, six vegetable sides, and twelve toppings, you could probably come up with 17, 550 combinations.
Truth be told, the more we worked on developing Berde’s brand identity, we fell in love with the product more and more. The food really is as delicious as it looks, and as it promises to be.
If you find yourself in the Makati CBD, try and stop by. Be warned, last time we checked, they kind of have a crazy lunchtime crowd.

Services

Brand Development
Logo & Visual Identity System
Brand Book & Guidelines
Restaurant Materials

Together with

Photography : Lunar Studios

Persephone

Persephone

Early in 2017, our friend Jessie approached us to brand her new restaurant concept. Named after the goddess of spring and queen of the Underworld, Persephone was going to have an ever-evolving menu based on which of our local produce was currently in season.
The brand signature depicts Persephone as a young, but stately woman, with a Pomegranate flower in her hair.
The Pomegranate also makes a prominent appearance in the brand’s key visual.
Persephone’s myth says that it was the consumption of one Pomegranate seed that sealed her fate as the Queen of the Underworld.
The Narcissus and the Lily of the Valley are notably mentioned in the myth as the flowers Persephone was gathering just before her abduction.
All three flowers come together first in a bouquet to as a nod to Persephone’s act of love for the gifts of the Earth.
They are also arranged in a pattern to illustrate a field of flowers, where her days are usually spent while aboveground.
We produced but a handful of thoughtfully designed collaterals for Persephone. First, we designed a screen-printed clipboard that would hold an easily editable menu layout.
The business cards feature the floral pattern with the brand’s logotype in delicate gold foil.
Persephone closed it’s doors in November of last year. The seasons never last, but Spring always comes around.

Services

Brand Development
Logo & Visual Identity System
Brand Book & Guidelines
Restaurant Materials

Together with

Interiors : Tayo Architecture and Design

Mural Assistants : Nelz Yumul and Bryan Antonio

Print Production : VJ7 Printing (business cards), and Hontra Arts Inc. (screen printed menu)

Photography : Lunar.ph

Ayala Malls : Greenology Campaign

Ayala Malls : Greenology Campaign

Greenology is Ayala Malls’ nationwide effort to be more eco-friendly. Back in 2017, we were contacted to create the look for the campaign, collaterals, as well as some merchandise for the campaign.
We also redesigned the trash bins to go with the rest of the campaign. What was once a monochromatic set of trash bins now use contrasting color treatments, visually making it easier for people to segregate their waste. These trash bins are now being used in all the Ayala Malls in the Philippines.
Social media was also used to support the campaign promoting the use of eco bags to reduce plastic waste.

Services

Campaign Logo & Visual Identity System
Campaign Materials
Social Media Content

The Fore

The Fore

We collaborated with Kim Jones to create a brand identity for her designer gallery that would showcase collaborations with talented designers from Southeast Asia. True to its name, The Fore puts the spotlight on each collaborator, highlighting their craft and their different stories.
For our studio, the highlight of this project was the custom font we created for the logotype. Ms Jones Bold was inspired by Fat Face fonts like Bodoni, Normandia, and Noe Display. It uses a pronounced contrast between thick and thin lines, it also features strong and graceful serif curves. These attributes were carefully selected to establish elegance and boldness.
For our studio, the highlight of this project was the custom font we created for the logotype. Ms Jones Bold was inspired by Fat Face fonts like Bodoni, Normandia, and Noe Display. It uses a pronounced contrast between thick and thin lines, it also features strong and graceful serif curves. These attributes were carefully selected to establish elegance and boldness.

Services

Logo & Visual Identity System
Brand Book & Guidelines
Packaging Design

Together with

Lunar Studios : Photography