BOA Kitchen & Socials is a concept space that is always evolving. By day, the space is a bright and sunny restaurant that serves Asian comfort food. By night, BOA transforms into a bar and socials space, offering unique alcoholic drinks and bar chow.

Our task was to create a branding system that would be able to adapt to whatever the space’s concept or theme was. We utilized a hexagonal grid system as the main visual for the brand, creating a flexible but memorable identity.