Fast, healthy and delicious - Berde was created by a group of young professionals to address the need for quick, convenient healthy food in Metro Manila.
We developed a brand identity concept around the way Berde approaches food - fun and colorful to look at, but simple and sincere at its core.
To highlight the brand's serving style, we created a set of illustrations based on their offerings and arranged them circularly to recall their signature bows.
The illustration style is minimalist, almost childishly drawn, nothing about Berde is complicated and we wanted to drive that point home.
To give the illustration set more mileage, we made sure their individual elements could be used separately as well.
Berde's interiors were designed by DADA Architecture. Berde also commissioned artist Patti Centenera to paint a mural that further drove home one of the things that mattered most to the Berde team - sourcing the best local produce.