Ayala Malls : Greenology Campaign

Greenology is Ayala Malls’ nationwide effort to be more eco-friendly. Back in 2017, we were contacted to create the look for the campaign, collaterals, as well as some merchandise for the campaign.
We also redesigned the trash bins to go with the rest of the campaign. What was once a monochromatic set of trash bins now use contrasting color treatments, visually making it easier for people to segregate their waste. These trash bins are now being used in all the Ayala Malls in the Philippines.
Social media was also used to support the campaign promoting the use of eco bags to reduce plastic waste.


Campaign Logo & Visual Identity System
Campaign Materials
Social Media Content